Motorola Inc. is making iSurfTV Corp.'s interactive guide technology available in its advanced digital set-top boxes, giving iSurfTV a better shot at being adopted by MSOs.
The deal is important for iSurfTV because of Motorola's strong market share within the cable industry. Although it's already certified to be carried on Scientific-Atlanta's boxes, iSurf has made no deals with operators.
The next stop is for iSurfTV's marketing team to sell its interactive program guide (IPG) to cable operators. That's not going to be easy with the deals that IPG leaders Gemstar-TV Guide International and TV Gateway have already locked up.
Nevertheless Gene …
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